Why Dominos sells thick crust ? Why thin crust is demand based?

I have always wondered why Dominos and Pizza Hut also provide the regular menu pizzas with the thick crust? If not outside, this is the case all over India. You can opt for a thin crust and can pay for it additionally. Is standardizing thin crust easier and they are just charging the people who care for thin crust a little more? Or does the delivery model stand out better with thick crust?

I have read so many reviews around here and have found that a lot of people like the thin crust pizza more and feel that the Dominos thick crust pizza is so heavy. I am sure there would be some strategy behind this choice of thick crust.

If anyone has any idea about this please let me know. Thanks.


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