The ethics of blogging

What is your take on food blogs versus professional magazines and restaurant reviews? What's the ethical line for food bloggers? I'm a grad student writing a paper for an ethics class... would love any thoughts you have! I know this is a big topic right now. Are you ok with bloggers writing reviews under any circumstances? Should bloggers outline their restaurant visits (i.e., how many times they went, with whom, how many things they tried)? Does it matter whether a blogger has tons of followers or just a few? Is it understood that because someone is a blogger, that person doesn't have the same authority as a professional restaurant reviewer? Do you trust a blogger more because you can identify better with him or her?

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