Its General Mills' JoJo Siwa Strawberry Bop! Cereal, Reviewed

"I don't really care what they say!"

Box of General Mills Jojo Siwa Strawberry Bop Cereal
Jojo Siwa Strawberry Bop! cereal

Jamelle Bouie


Cereal Eats: JoJo Siwa Strawberry Bop Cereal, Reviewed

I’m not about to say that General Mills' JoJo Siwa Strawberry Bop! cereal is good. It's yet another one-note, sugary cereal with a flavor profile that bears little resemblance to what it’s supposed to be. I didn't taste any strawberries in this bowl; I would be shocked to learn if anyone, anywhere, did.

But it isn't bad either. If you eat it for what it is—a branded cereal designed specifically for children who love this particular teen pop star—then it’s fine. Unlike some previous cereals tasted for this column, it isn't life-ruining. The most I can say about this cereal is that it's completely inoffensive; you can’t get mad about it, nor can you be all that disappointed.

As a result I feel comfortable giving JoJo Siwa Strawberry Bop! three spoons out of five. Even if I find it kind of boring, it does what it's presumably supposed to do: make breakfast a little more fun for the tween set.

(Not that anyone should be eating any of these cereals for breakfast in the first place.)