Cereal Eats: Kellogg's Eggo Cereal, Reviewed
Welcome back to Cereal Eats, the column in which Jamelle Bouie offers an on-camera review of an oddball cereal of his choice—the odder the better. If you missed the last column, check it out here. And if you have any oddball breakfast cereal tips, suggestions, or other pressing cereal intel, drop a note in the comments or email us!
As a child, I remember eating French Toast Crunch cereal, a variation on Cinnamon Toast Crunch meant to simulate the flavor of French toast. I don’t remember if I liked the cereal or not, but the sense memory was strong enough that it’s what came to mind upon eating my first bite of Kellogg’s Eggo cereal.
The “homestyle” flavor has the same buttery, syrupy flavor, and while that sounds like it could be off-putting, the food scientists behind this product wisely decided to keep things mild. Neither flavor is particularly strong, and it makes for a pretty decent snack when combined with the texture of the cereal—crunchy and satisfying, with milk or without.
Do they taste like actual Eggo waffles? That’s a question I can’t quite answer, since I haven’t eaten an Eggo waffle in years. But they certainly taste like my memory of an Eggo waffle, which is to say pleasant, if not entirely distinctive.
Most novelty cereals are either bad or lackluster. Kellog’s Eggo Waffle cereal clears that bar easily, but it doesn’t quite reach the heights of something like Cookie Crisps or Reese’s Puffs. They’re good—and much better than I anticipated when I bought the box—but not great. A solid addition to any cereal rotation, but not necessarily something that you need to eat, unless, like myself, you’re curious.
Verdict: 4 out of 5 spoons
The opinions expressed are the author's own and do not necessarily reflect those of the Serious Eats staff.