Who We Are
Serious Eats is an award-winning food and drink website visited by over 7 million hungry readers every month. Our audience comes to us for rigorously tested recipes, science-driven cooking techniques, robust equipment reviews, and stories that offer cultural and historical context to the foods we love to eat.
Since it was founded in 2006, Serious Eats’s editorial staff and contributors have included recipe developers, practiced home cooks, professional chefs, scientists, historians, journalists, photographers, novelists, and more. Members of our editorial team come from publications like America’s Test Kitchen, Food & Wine, The New York Times, and Saveur; most have also worked in the restaurant industry and/or attended culinary school. Across the board, we’re a group of passionate, opinionated food enthusiasts with a drive to dive deep, get things right, and do justice to any topic we take on.
Why So Serious?
In our case, serious doesn’t mean exclusive or highbrow. Our approach to our work in the kitchen is serious, but the results are for everyone, whether you’re a hardcore food nerd making a special-occasion feast or a casual, once-a-week cook who’s just looking for your next dinner. Likewise, we take seriously our responsibility to produce only food-related features that are useful, interesting, and accurate, but we’re as open to a tale of wacky experimentation with the American Girl doll cookbooks as we are to a reported story on fraud in the seafood industry.
Whatever your interests and cooking style, we’ve got a new recipe, technique, or thought-provoking perspective on food for you. We believe food can and should be a fun and engaging topic for everyone.
Serious Eats was founded in 2006 by author and journalist Ed Levine, who envisioned Serious Eats as a haven for enthusiastic and opinionated eaters just like him. Since then, Serious Eats has evolved from its days as a blog covering food trends and the restaurant industry into a full-fledged food resource best known for its recipe and instructional cooking content. You can learn more by checking out Grub Street’s Oral History of Serious Eats or learn more about founder Ed Levine’s journey in his book Serious Eater: A Food Lover's Perilous Quest for Pizza and Redemption
Serious Eats was acquired by Dotdash in September, 2020.
Recipe Development and Testing
At Serious Eats, our mission is to give home cooks and food lovers the skill sets, knowledge, and cultural context to make every meal memorable—with or without a recipe. This means that whether we’re publishing a recipe or writing a story about a specific dish or ingredient, we always want to answer the same fundamental questions: Where does it come from? How is it made, and why in that way? And crucially, who are the best people to answer or otherwise inform those questions?
Each of our recipes is methodically tested and tasted, over and over again, by our dedicated recipe developers and crosstesters, all of them skilled culinary professionals. We don’t publish a new Serious Eats recipe until we’re certain it’s the tastiest version out there, and we’re constantly updating our old recipes with new techniques and improvements based on further testing and reader suggestions.
Have feedback for us? You can reach our team at email@example.com.
Product and Equipment Reviews
Looking for the best coffee maker or trying to figure out which multi-cooker to buy? Our reviews and recommendations of food products and kitchen equipment are conducted by culinary experts who test each piece of equipment or food item against its competitors. If we’re recommending it, you can be sure that it’s been thoroughly vetted by knowledgeable writers and editors who have actually used and abused the equipment they’re writing about.
Learn more about our review process here.
Awards, Press, and Publications
Serious Eats was the 2018 recipient of the IACP award for Best Culinary Website, and has received James Beard Foundation Awards for Best Food Blog and Best Video Webcast. You can usually find articles published on Serious Eats in the pages of Houghton Mifflin Harcourt’s annual collection The Best American Food Writing.
Meet the Team
Elspeth is the General Manager of Simply Recipes and Serious Eats. Previously she was the Editorial Director of Dotdash's Beauty & Style Group. Prior, Elspeth spent time in the travel world as a founding editor of TripSavvy, Dotdash’s travel brand, and editor at Luxury Escapes, an Australian eCommerce site based in Melbourne.
Elspeth's writing has appeared in the New York Times, Architectural Digest, Vogue, Playboy, and International and Australian Traveller. She's touched on food in many of her favorite pieces, including coverage on NYC restaurants turning into markets, her personal journey with sourdough, and the challenges of sustainable fisheries in Baja California Sur, Mexico. Elspeth graduated with a degree in Communications and Journalism from Fordham University.
Niki Achitoff-Gray is a food writer and the editor-in-chief of Serious Eats. She formally got her start as an intern for the site, and has since held roles as associate editor, features editor, and managing editor. Niki has also worked at Saveur magazine, done freelance writing and food production, and completed a culinary arts program at the Institute of Culinary Education.
Niki’s writing and recipe development has touched on topics like fresh pasta, smoked fish, martinis, prosciutto (and more prosciutto), cheese, corn strippers, and one very Jewish Christmas. She would like readers to know that she still brings Époisses on the subway, but has finally stopped eating in bed.
Daniel joined the Serious Eats culinary team in 2014 and has been writing recipes, equipment reviews, articles on cooking techniques, and more ever since. Prior to that he was a food editor at Food & Wine magazine, and the staff writer for Time Out New York's restaurant and bars section. He has been nominated twice for an IACP award in instructional food writing.
Prior to working in food media, Daniel cooked for several years at a variety of New York City restaurants, with a focus on American, Italian, and French cuisine—a career that technically started at the age of 13, when he began staging at the legendary restaurant Chanterelle. He also spent nearly a year working on organic farms in Europe, where he harvested almonds and Padrón peppers in Spain, shepherded a flock of more than 200 sheep in Italy, and made charcuterie in France.
Sasha joined Serious Eats in 2018 as a senior culinary editor. He has over a decade of professional cooking experience, having worked his way up through a number of highly regarded and award-winning restaurant kitchens, followed by a move to test kitchens for food publications including America's Test Kitchen.
At Serious Eats, Sasha develops recipes, writes articles about culinary techniques and ingredients, does his best slow-talking Ray Romano impression on video, collaborates with and edits work from our culinary contributors, works with test kitchen director Daniel Gritzer to oversee equipment reviews and taste tests, and crafts food puns. He grew up in Rome, and is a die-hard fan of pasta, pizza al taglio, and AS Roma.
Sho Spaeth has worked in publishing and media for 16 years. Prior to joining Serious Eats, he worked at The New York Times for a decade. He has written for Time Magazine, The New York Times, The Baffler Magazine, Conde Nast Traveler, among other publications. He eats a lot of noodles and clams, and he sometimes writes recipes.
Sho's essay "Easy, Peasy, Japanese-y: Benihana and the Question of Cultural Appropriation," published by Serious Eats in Februrary 2019, was selected for The Best American Food Writing 2020, edited by J. Kenji López-Alt and Silvia Killingsworth.
Kristina is the Associate Editor at Serious Eats. She has over 10 years of culinary experience, cooking, baking, and managing food and beverage operations in professional kitchens in Washington, DC, Boston, and New York City. Her writing for Serious Eats began in 2020 and focuses, although not exclusively, on all things sweet.
Prior to Serious Eats, Kristina worked as a line cook, baker, culinary teaching assistant, pastry chef, and kitchen manager. Most recently, she was the Assistant Kitchen Manager at Four & Twenty Blackbirds in Brooklyn, NY for over 4 years, where she oversaw production, developed and tested new recipes, and baked pies. Kristina has a Culinary Arts Certificate and an MS in Sustainable Food Systems. She is the author of A Guide to Northeast Grains, an introductory guide to baking with regional flours, specifically buckwheat, einkorn, emmer, rye, spelt, and triticale. Her two loves are bagels and caesar salad.
Ariel Kanter is a writer, editor, and food enthusiast living in Highland Park, Illinois, who joined the Serious Eats team in 2016. As the Director of Commerce at Serious Eats, she spends her days managing the site's equipment review process, writing shoppable content, and acting as the staff's personal shopper (to her deep satisfaction).
Ariel is an NYU graduate who fell in love with cooking and food during college. While working her first editorial job at a now-defunct daily deals site, she went to the Institute of Culinary Education. Ariel has strong opinions about what you should buy for almost any circumstance. You can find her work in New York magazine, Time Out New York, amNewYork, Afar, Today, Refinery29, and, of course, Serious Eats.
Jina joined Serious Eats in 2020 as social media editor for the site. Before working at Serious Eats, Jina worked on social media and email strategy for The Knot Worldwide. She graduated from Colby College with a degree in art history and American studies.
When she’s not glued to her phone, you can find her baking cakes for no occasion, feeding friends, and exploring the restaurants and bars New York has to offer. She is also proud to say that she has recently figured out how to turn off her screen time report. Originally from Los Angeles, she currently resides in Brooklyn.
Yasmine is an Assistant Editor at Serious Eats, splitting her time between social and editorial work. She writes roundups, explainers, and reported stories while also helping manage and run the brand's social media accounts. You can find her at Bleecker Street Pizza on any given weekend.
Prior to joining Serious Eats, Yasmine was an intern at Women's Health, where she wrote about all things beauty, and L'Officiel USA, where she covered fashion, pop culture, and entertainment. Yasmine earned a Bachelor of Arts in Writing, Rhetoric, and Technical Communications from James Madison University, and a Master of Arts in Journalism from New York University.
Vicky is the Visual Director at Serious Eats and has been making the site's food look good since 2014. Prior to Serious Eats, she ran around New York restaurants and kitchens shooting for a variety of media companies, flew to Mexico to shoot destination weddings, and once worked on a dude ranch in Wyoming.
She entered the food world via an internship at Starchefs.com, which developed into a full-time position as photo editor/staff photographer. After a few years building her portfolio and shooting in restaurant kitchens around the country, she went freelance and started working with Edible Brooklyn as a photo editor and staff photographer. She also started shooting for publications like Time Out NY and Village Voice, as well as independently for restaurants around New York City.
Paul is a principal product manager in the Dotdash Food + Drink group. He's been working on and maintaining the Serious Eats site, in one way or another, since 2012.
Paul holds a Bachelor of Science degree in computer science from Indiana University of Pennsylvania. Prior to joining Serious Eats (and Dotdash) he worked for a decade as a software engineer in the higher education space.
Nick leads design for Serious Eats and the Dotdash Food + Drink group. He joined Dotdash in 2016 and has held several roles around the company since then.
He got his start in print design, making the switch to digital about a decade ago. Nick is focused on designing experiences that are both fun and easy to use. He received a BA from Flagler College in St. Augustine, Florida. He recently moved to Charleston, SC and when not working you can usually find him in the garden.
Nick loves to try new things in the kitchen, a few years ago he attempted to cook a Christmas goose for his extended family and while it was an utter disaster, it was a good learning experience.
Maggie joined the Serious Eats team as a UX designer in 2018. Her background in designing physical products informs her understanding that good digital experiences must exist in the context of the real, off-screen world. As an avid home cook, she strives to create site experiences that help users whip up something delicious while having fun in the kitchen.
Maggie earned a Bachelor of Industrial Design from Pratt Institute, which included a semester at Bauhaus in Germany. She has designed everything from furniture to museum exhibitions before pivoting into food media.
Eric is the senior vice president of Dotdash's Food + Drink group. Before joining Dotdash in 2013, Eric spent 10 years working in lifestyle media at Condé Nast, where he led operations and finance for various brands including Epicurious, Gourmet, and Brides.com.
Prior to Conde Nast, he worked in the business department at the New York Press, as well as in commercial and TV production.
Eric is an avid home cook and lover of all things food-related. Although not professionally trained as a chef, he has taken dozens of recreational cooking classes. His current food obsession is perfecting his sourdough to get that perfect light and airy crumb with a dark and crispy crust.
Ed founded Serious Eats in 2006 and is the creator, host, writer, and co-producer of the podcast Special Sauce with Ed Levine. In 2016 he was inducted into the James Beard Foundation's Who's Who of Food & Beverage in America. He published a memoir (one of seven books he's authored or co-authored), Serious Eater: One Man's Perilous Quest for Pizza and Redemption (Penguin Random House) in 2019. In writing the book Pizza: A Slice of Heaven, he ate 1,000 slices of pizza in one year.
Before founding Serious Eats in 2006 he was a regular contributor to the New York Times Food Section. He has also written for the NYT Magazine, GQ, and Rolling Stone, among many other publications.
Kenji is the former culinary director for Serious Eats and a current culinary consultant for the site. He is also a New York Times food columnist, the author of The Food Lab: Better Home Cooking Through Science (a James Beard Award winner), the children’s book Every Night is Pizza Night, and an upcoming book all about cooking in a wok, which will be released by W. W. Norton in March of 2022. He resides in Seattle with his family.
Kenji was a senior editor at Cook’s Illustrated magazine before joining Serious Eats to develop the site’s recipe program in 2009. In 2017 he opened Wursthall, a family-friendly German-inspired beer hall on San Mateo, California. He's been a New York Times columnist since 2019 and has appeared in a range of cooking programs on TV and online. In 2020 he started a cooking show called “Kenji’s Cooking Show” on YouTube.
Stella Parks is a CIA-trained baking nerd and pastry wizard, dubbed one of America's Best New Pastry Chefs by Food & Wine. She's also the James Beard Award–winning cookbook author of BraveTart: Iconic American Desserts, a New York Times best-seller. When not in the kitchen, Stella spends most of her time polishing Star Trek quotes, re-watching Battlestar Galactica, and playing video games. Stella served as the pastry editor at Serious Eats from 2016 to 2019.
Diversity and Inclusion
Serious Eats seeks to represent and celebrate diverse voices and strongly believes that food is always, at its core, deeply political. We stand in solidarity with Black Lives Matter and our team is committed to providing an inclusive environment that raises and uplifts BIPOC and LGBTQ+ voices.
If you have come across a recipe or an article in need of remediation, please reach out to us at firstname.lastname@example.org.
Serious Eats aims to build a welcoming, inclusive community of readers and foster lively but friendly conversations about the content we publish. To help ensure that comments are useful, interesting, and respectful to other readers, the following types of content are prohibited:
- Threatening, abusive, harassing, defamatory, or libelous material
- Derogatory, hateful, or offensive statements about an individual or a group
- Intentionally misleading statements or statements the commenter knows to be false
- Advertisements for or offers to sell or buy any product or service, or comments that are intended primarily for self-promotion or promotion of third-party goods and services
- Material that infringes copyright
- Material that is in breach of the law
- Any content that is irrelevant to the particular article or recipe to which the comment is being posted
If Serious Eats sees or receives notice that a comment post is not in keeping with the above terms and conditions or the intended use of our comments sections, we reserve the right to remove that comment posting. The removal of any comment shall be solely at the discretion of Serious Eats. Repeated or serious violations of these terms and conditions by a user may result in the user being banned from all comments sections on Serious Eats.
As noted above, intentionally false or misleading statements are prohibited; however, Serious Eats accepts no responsibility for the accuracy of information posted in the comments.
If you have come across comments in violation of our policy, please reach out to us at email@example.com.
Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 80 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, TreeHugger and Thoughtco.
Here is an overview of our properties:
Verywell: The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. Over 38 million people use Verywell sites each month to feel better and be healthier.
Investopedia: Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches over 20 million people each month.
The Balance: The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to over 17 million people each month.
The Spruce: The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 40 million people each month.
Simply Recipes: Simply Recipes, one of the original food blogs, helps 9.7 million people each month get easy, delicious food on the table for themselves and their families.
Serious Eats: Serious Eats delivers trustworthy recipes, rigorously tested techniques, and food science to over 4.4 million hungry readers each month.
Byrdie: Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches 10.5 million people each month.
Brides: Brides inspires and guides 4.6 million monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.
MyDomaine: MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches nearly two million people each month.
Lifewire: Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps 5.7 million people each month get the most out of their technology.
TripSavvy: TripSavvy delivers curated expert advice for family and vacation travelers. We help 3.8 million people each month have the best travel experiences.
Liquor.com: Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate 3.7 million people each month interested in what happens in the glass and out of it.
TreeHugger: Treehugger is the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green living novice. With 2.6 million monthly users, Treehugger is one of the world’s largest information sites dedicated to driving sustainability mainstream.
Thoughtco: ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps 6.4 million people a month become lifelong learners.
Source: Comscore, March 2021 US
Read about Dotdash and our family of brands in the news.
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We’re always looking for new writers, recipe developers, equipment reviewers, and photographers to join our team of contributors. We’re currently accepting pitches for recipes, technique-driven service articles, and features like food science, personal essays, and food histories. Please submit pitches or inquire about potential assignments by sharing a short bio and your relevant experience in an email to firstname.lastname@example.org. Features pitches should follow our pitch guidelines and include any relevant clips or demonstrations of writing skill and/or expertise.
We are not currently accepting pitches for restaurant reviews or dining out roundups, nor do we accept unsolicited guest posts or articles.
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