"It’s Not Bad!": Kellogg's Peeps Cereal, Reviewed

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[Photographs: Vicky Wasik. Video: Jamelle Bouie and Serious Eats Video.]

Editor's note: Welcome back to Cereal Eats, the column in which Jamelle Bouie offers an on-camera review of an oddball cereal of his choice—the odder the better—once a month. If you missed the column from last month, check it out here. And if you have any oddball breakfast cereal tips, suggestions, or other pressing cereal intel, drop a note in the comments or email us!

Let me get this out of the way: Peeps are bad*, and Kellogg’s Peeps cereal is somehow worse.

*Based on the archive, though, plenty of folks at Serious Eats would argue that Peeps are, in fact, a wondrous thing.

But first, an introduction: My name is Jamelle Bouie. I’m an Opinion columnist at the New York Times, and I also like to eat and review cereal.

My reviews are straightforward: I smell the cereal; I try it dry; I try it with oat milk; and I try it after the cereal has soaked a for a short while, to give you a sense of its structure and taste after some time in the bowl. Once finished, I give you a final verdict, on a scale of one to five spoons.

The video above goes into more detail, but as I said at the top, this cereal is bad.

In theory, a Peeps cereal sounds okay—sweetened, marshmallow-flavored corn loops with cereal marshmallows of the kind you would find in Lucky Charms. And, to my modest surprise, the Peeps cereal tasted fine as a dry snack, and was decent as a fresh bowl of cereal with milk.

But that was before I soaked them with milk for 10 minutes. At that point, the cereal lost any structural integrity it had. It took on the slimy texture of an oyster, and the cloying sweetness was overpowering. The milk was almost as bad.

I would not recommend it.

Verdict: 1.5 spoons.

The opinions expressed are the author's own and do not necessarily reflect those of the Serious Eats staff.