I like to call this week's Special Sauce guest, Rob Kaufelt, the cheese whisperer. Over the years, the Murray's Cheese Shop owner has brought serious cheese to millions of Americans—his current empire includes two New York storefronts; an eponymous, cheese-centric restaurant; a fast-growing mail-order business; and a whopping 350 Murray's Cheese counters stationed in Kroger's supermarkets around the the country.
Finding and selling great cheese seems to be what Rob was put on this earth to do. He spent just two weeks at the University of Michigan law school before deciding to go into his family's grocery business, ultimately heading up their dairy department. After a series of business mishaps, he found himself down and out in New York City at the not-so-tender age of 43. Rob cobbled together enough money to buy a tiny, decades-old cheese shop in Greenwich Village called—you guessed it—Murray's. But how did he go from lone storefront operator to leading the country's artisanal cheese revolution? You'll have to listen to this week's episode to find out.
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