Video: The Price of a 'Cheap' Tomato from Immokalee, Florida


This short film was made in Immokalee, Florida, where one-third of the tomatoes in our grocery stores are grown. The Perennial Plate spent a day with Lupe Gonzalo, a tomato picker and organizer for CIW (Coalition of Immokalee Workers). The Coalition is fighting to change the way our country's tomato laborers are treated.

They've largely ended the slavery conditions that existed in Florida up until recently, and are working to raise laborers' wages by implementing a one-penny per pound increase of picked tomatoes. Many companies, such as McDonald's, are working with CIW, but some are holding out (Publix, Chipotle). Watch this video to get a glimpse of Lupe's life. Most likely there's a wonderful person just like her picking the tomatoes that end up at your supermarket.

Watch the Video

For more videos and recipes visit