Allow me to quote from a recent press release we actually received here:
While Libya's tribal-fueled strife to rid itself of the once charismatic Qadafi is tearing the country apart, the only thing all parties agree on is that Libya's national hookah flavor is still Libyan Arab Jamahiriya, also available at Hash 55.
Wait, really? You're seriously trying to sell us on your hookah bar by tying it to a bloody civil war? What planet are you from?!?
Press releases are a dime-a-dozen in this business, but some of them are just so awful that you really start to question your faith in human intelligence.
Over at the AmEx OPEN Forum, Carey writes about a few of the worst press releases we've ever received. Poorly written, questionable in taste, forced, or just plain dumb, they're pretty good for a laugh, and perhaps as an educational tool for what NOT to do when pitching a story.
Check out the full story here.
Any of you industry professionals or just regular folks see ads or pitches that just make you want to do a forehead slap?
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