Name Change for HFCS: 'Corn Sugar'?

20100914-hfcs.jpgA rose by any other name? This, according to the New York Times:

The Corn Refiners Association, which represents firms that make the syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient "corn sugar," arguing that a name change is the only way to clear up consumer confusion about the product.

[Illustration: Natalie Dee]