On May 1, 1982, Mr. LaMotta dispatched 60 street-cart vendors, each wearing pith helmets and khakis, to the streets of Manhattan to begin selling his 4 1/2-ounce concoction (including 3 1/2 ounces of ice cream) for what at the time was a pricey $1 each. A few hours later, all 25,000 Chipwiches had been gobbled—the start of something big...By the time he sold his company to Coolbrands International, a Canadian distributor, in 2002, more than a billion Chipwiches had been sold by approximately 3,700 vendors in 36 markets.
If you don't have two cookies and some ice cream nearby to honor the Chipwich inventor, find some later, and in the meantime, watch this old commercial.
Chipwich Ice Cream Sandwich Commercial
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