"I thought, 'That diet looks so incredibly easy,'" said Ms. Kane, 43, a legal secretary in Washington, who started paying $56 a week for the prepackaged cookies in June, when she weighed 255 pounds. Three months later, she was 40 pounds lighter. "If you can make it through the first week you're in the clear," she said
The special cookies, now available at Walgreen's and GNC, contain milk-, egg-, and meat-derived proteins along with microcrystalline cellulose, "a plant fiber that acts as a bulking agent, emulsifier and thickener." Siegal created the diet in 1975 but it's only recently that the cookies have become widely available.
Critics abound. Eating disorder activists are concerned that it's another fad diet (duh), and the American Dietetic Association calls it unbalanced and potentially short-lived.