Poor KFC. It seemed like such a good idea. New product; launch it with a giveaway. And then another, with a big-name celeb like Oprah to announce the coupons. KFC gets foot traffic; the people of America get free chicken. (And Oprah gets a few million more hits on her website.) So simple, right?
Not quite. First, the website couldn’t handle the sudden online crush of chicken-seekers, making downloading the coupon impossible. Then, a KFC near New York’s Grand Central Station refused to honor customer coupons—despite, some report, clearly visible chicken waiting behind the counter—sparking a pretty intense outcry. (But not a "riot," KFC insists.) And to add insult to injury, California-based chain El Pollo Loco started a giveaway of their own grilled chicken, asking customers to try both and pick a favorite. The result? El Pollo Loco alleges that prank calls were made to their hotline—and traced back to KFC employees.
But the upside? Nothing generates talk like a good scandal. At this point, there can't be too many people out there who don't know that KFC's serving grilled chicken. And isn't marketing the whole point?
All products linked here have been independently selected by our editors. We may earn a commission on purchases, as described in our affiliate policy.