Kogi Taco Truck: The Howard Dean or Barack Obama of Street Food?


Photograph by Eric Shin from Flickr

From a Newsweek story on L.A.'s Kogi BBQ Taco Truck:

In many ways, Kogi's rapid rise reflects the same cultural moment that produced Barack Obama; youthful, urban, multiethnic, wired and communal, both brands resonate with a grassroots generation that distrusts top-down messaging and prefers to learn from peers, often online. The question now is whether L.A.'s Twitter-fueled Korean taco truck is merely a fad (more like, say, Howard Dean)—or, as the Kogi copycats are hoping, a model for the future of fast food.

A Typical Day on the Kogi BBQ Taco Truck
Meet & Eat: Kogi Korean BBQ Taco Truck