Jacques Torres loves bûches de Noël, but even he doesn't take them as seriously as they do in Paris, according to the New York Times. There the Christmas logs are "opportunities for creativity, commerce, competition, and consumption among various Parisian shops." The great Paris bakery Lenotre hired de Givenchy this year to design a $160 bûche that features a a golden ribbon of pulled sugar and a light dusting of 22-karat gold. I guess there's gold in them thar buches. Me, I still prefer pie during the holidays.