"During almost 60 years of American distribution, we found only 1 out of 49 men will drink Jeppson’s Malört.... It is not possible to forget our two-fisted liquor ... the first shot is hard to swallow!"
This is how Jeppson’s own marketing team describes its product.
A growing Flickr photo pool documents people's facial expressions on first trying a sip of the Chicago-made wormwood brew.
John Hodgman, however, doesn't seem to have too much of a problem guzzling the stuff (after the jump). [via Coudal Partners]