Starbucks announced last week that the chain's "Perfect Oatmeal," launched in early September, is the chain's single most popular food launch in the company's history. Oatmeal is a very beautiful thing, and I'm glad America agrees.
I'm also glad Starbucks didn't do anything to make it funky. For $2.45, it's just oats and hot water in a cup. Optional packets of dried fruit, mixed nuts, and brown sugar add a nice purist touch. According to Michelle Gass, the senior vice president of marketing at Starbucks: "We believe we have hit a home run."
Oatmeal has always been a home run in my heart.
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