Ever go to T.G.I. Friday’s and say to yourself, "Hey, this line is really long! I wish there was a way to cut ahead of all these people!"? Now there's at least one way to get some V.I.P. treatment in the local strip mall without slipping the maître d' a twenty. Not sure how we missed this, but T.G.I. Friday’s launched their loyalty program, "Give Me More Stripes" on July 14, and the numbers are astounding: more than 380,000 members signed up, which evens out to more than 600 members per U.S. restaurant.
In a way, it's not surprising when given these perks: a free appetizer or dessert upon sign-up, a one-time use jump-the-line-pass, and an $8 certificate for every $100 spent (excluding alcohol). T.G.I. Friday's has got promotion right. Who needs to pretend-blow up fake restaurants? People just want free food and a shiny, personalized membership card.
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