Ruby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the "live" video (if you could get it to load) showed them "accidentally" blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio, but there is no Ruby Tuesday there.
After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up "Cheeky's Bar and Grill".
Ruby Tuesday Blows Up Wrong Restaurant
Ruby Tuesday Apology Letter
Related
Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday
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