How Ruby Tuesday Fake-Blew Up a Fake Restaurant


Want to know how Ruby Tuesday fake-blew up a fake restaurant? On their website, they've posted a video that shows how they pulled off what they're calling the "Big Bang." They used the magic of special effects: a miniature model, a green screen, and some computer-driven special effects combined with live action actors. Even though it was a lame marketing stunt, part of me wanted to believe that they at least had had the wherewithal to use explosives to blow up something, even if just the empty shell of a fake restaurant. But no—it was just a miniature. Enough!

Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday
Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant