Francis Lam of Gourmet wants mixologists to know that they should nix the fancy title because in the end, they're really just bartenders. Lam understands that making elaborate drinks is a serious craft, but is it a revolutionary profession? Do they deserve a new word? And is "mixologist" too pompous? Besides, being called a bartender isn't so bad. There are plenty of good things a bartender does, according to Lam:
"They give that broken-hearted bastard an ear and a dram and a kind word. They keep a birthday party happy. They lube up a first date... They make a bar worth going to."
Looks like Lam should have done some fact-checking, though—commenters have already pointed out that "mixologist" is a standard 19th century reference, and isn't some new-fangled term those cocktail creators whipped up. Oops. [via Eater]
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