McDonald's Giant Cracking Egg Billboard

A McDonald's in Chicago is featuring a billboard of a giant egg that cracks open at 6 a.m. and stays open until 10:30 a.m. to represent the time that eggs are available on the menu. It's a cool way target early risers, but as for the post-breakfast crowd, they'll just see a giant white blob. [via BuzzFeed]
Related
In Videos: The Off-the-Menu McDonald's Brunch Sandwich