I woke up Sunday morning thinking I was going to go to the Farm Aid concert and feed, but I went to Serious Eats world headquarters instead and cleaned my desk. I wanted to see what kind of local, family, farm-oriented food they had, and I really wanted to see the Allman Brothers Band, who I hadn't seen since the Watkins Glen rock festival in 1973.
But Kim Severson went and reported that Alice Waters took offense at the corporate nature of the food sponsors. Companies like Horizon Organic and Clif Bar apparently paid sponsorship fees to be able to sell their products at Farm Aid.
What is Alice's remedy for all this Farm Aidsanctioned corporate food?
"Basically they just tried to have relatively real food there, but it was the same stuff you see everywhere,” she said. As a result, Ms. Waters is urging organizers to hold Farm Aid in San Francisco, where she would turn her favorite food organization, Slow Food, loose.
"If Slow Food could do the concessions, we could really have people out there cooking delicious food,” she said.
I love Alice Waters and truly appreciate her passion and zeal for all the right food causes, but I'm not sure she understands that these sponsors paid to showcase their wares at Farm Aid (this was confirmed by Farm Aid), and that money went to support family farms. Also, Slow Food purveyors probably wouldn't be able to afford the sponsorship fees.
Also, there are plenty of Slow Food purveyors in New York City that would gladly set up shop alongside the corporate sponsors. How about some Breezy Hill Orchard produce or a porchetta sandwich from Flying Pigs Farm, or some Martin's Pretzels?
Note to Farm Aid organizers: You don't have to go to San Francisco to rustle up some righteous food from some good folks at Farm Aid.
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