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Serious Eats Presents 'The Greenmarket: One Farmer's Story'

Last week we began talking about farmers and farmers' markets and the crucial role they play in the food culture (as far as we're concerned, they're heroes). Yesterday we met one of our favorite farmers, Rick Bishop of Mountain Sweet Berry Farm in Roscoe, New York, who grows strawberries and vegetables and sells them at the Union Square Greenmarket in New York City.

Today, thanks to the good folks who work on behalf of Serious Eats advertiser Pure Kraft Salad Dressings, we are proud to bring you a video portrait of Bishop. It's beautifully shot and edited by our friends at Optic Nerve, and it chronicles both Bishop's story and the story of farmers' markets in general. So thank you, Kraft, thank you, Optic Nerve, and thanks in advance, serious eaters, for taking the time to watch.

Related Video: Save the Honeybees

The Latest in Videos From Serious Eats:

Video: Popcorn Tweets

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If you didn't see this video going around yesterday, basically some dudes rigged up a device that feeds popcorn kernels into a hot-air popper whenever someone on Twitter uses the hashtag #popcorn. Video, after the jump.

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Video: How to Make an Egg Ocarina

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An ocarina is a flutelike wind instrument.

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Select Food-Related Super Bowl Ads: Which Was Your Favorite? [now with poll!]

We've gathered our favorite food-related ads from the Super Bowl here in this post. Relive them or watch them for the first time and tell us what you thought. My favorites were ... well, I'm not going to say because I don't want to influence voting for anyone who takes the poll at the end.

Snickers: Betty White Tackled

Doritos: 'House Rules' (The Little Kid Settin' His Mom's Date Straight)

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Animals-Eating Friday: Otter Feeding on Clams

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If you want to eat clams the sea otter way, float on your back in water, put a rock on your belly, and smash the clam against the rock until it opens. It's way cuter when a sea otter does it. Watch the video after the jump.

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Video: 'Star Wars'-Themed Sea Chicken Commercial from Japan (1978)

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Nothing bring the Imperial forces and the Rebel Alliance together quite like good ol' canned tuna (aka "sea chicken") from Hagomoro Foods. Behold 30 seconds of the most WTF-inducing tuna advertising you've ever seen, after the jump.

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Video: Annual Setsubun Bean-Throwing Ceremony in Japan

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In Japan, February 3 is Setsubun no hi, the bean-throwing ceremony. From Wikipedia:

Roasted soybeans (called fuku mame) are thrown either out the door or at a member of the family wearing an oni (demon or ogre) mask, while the throwers chant "Oni wa soto! Fuku wa uchi!" The words roughly translate to "Demons out! Luck in!" The beans are thought to symbolically purify the home by driving away the evil spirits that bring misfortune and bad health with them. Then, as part of bringing luck in, it is customary to eat roasted soybeans, one for each year of one's life, and in some areas, one for each year of one's life plus one more for bringing good luck for the year to come.

Boing Boing's Lisa Katayama captured video of a ceremony at the Toyokawa Inari shrine in Tokyo's Akasaka district. Video, after the jump.

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Hot Topics: Super Bowl Recipes | Healthy and Delicious

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Today's Specials

Seriously Asian: Fortune Cookies

In preparation for Chinese New Year's, here is a recipe for fortune cookies from scratch. As opposed to the super sweet, chemical-tasting kind that gets thrown into Chinese takeout orders, these are buttery and walnutty with a finely-textured crumb.
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