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I loved Kix until they changed the formula. They are airier now and don't have nearly the taste of the old ones.

Jets vs. Kix = the cereal version of West Side Story?

When you're a Jet, you're a Jet all the way...
From your first bowl of milk
To your last soggy flay..k...

You guys crack me up...dbcurrie clearly said at the top that he/she wanted cereal that was not sweet. NOT that it wasn't sweetENED, but NOT SWEET. And yet you kept suggesting honey-this and sugar-that. People just don't listen, do they?

HONEYCOMB? The people who suggested this either have a really bad memory or an impared ability to register sweetness!

To me all the clues pointed toward puffed wheat too. I have a strange love/hate nostalgic memory of this cereal as well. Today, I would suggest making cereal bars from it, as I would most cereals!

The Gorilla cereal is Gorilla Munch, a healthy rip-off of Corn Pops by Nature's Path kid's line, EnviroKidz. Never been big on kid's cereals. I recommend the Heritage Flakes... especially for cereal bars! lol

http://www.naturespath.com/products/cold%20cereals?tid=5&brand=All&nutri=All

For all you cereal freaks out there, check these sites...
http://www.cereality.com/main.php
http://www.cerealicious.ca/index.asp

# 130 is even better, it has to be it.

Maybe it was quisp...quisp used to be my absolute fav...it had a cartoon martian on the box, puffy...just plain good and, sad to say, one that lost porpularity sometime in the 80's or 90's range....

The problem is, when cereals were made when we were little, they used sugar to do any sweetening that was needed. They use High Fructose Corn Syrup today and EVERYTHING I liked when I was a kid tastes overly-sweet to me now. I confirmed this recently when my husband bought Coke that was kosher for Passover--It has a yellow cap and is sweetened with sugar. It was delicious--and the first time I've actually LIKED Coke in a very long time. Besides, I'm convinced that if HFCS is not kosher, it MUST be bad for you!!!

Thank you, heartofglass, for the link to 80s stuff. Wow! And they actually have "cereal finder" link and an alphabetic list of which cereals are still available. Sadly, my own personal favorite, Kellogg's Concentrate, seems no long available. Perhaps that was because you could eat the entire tiny box of Concentrate at one sitting rather than the recommended serving size. We loved that stuff, though.

Quaker Puffed rice or Puffed wheat. Straight out of the cannons. And if anyone else remembers (I think it was to the tune of the 1812 overture), it was:
The only cereal that's popped from guns

@bitfiget, I've never heard of King Vitamin. So that's not it. I'm pretty sure it was the "old" formula for Kix, pre-1990's. So the cereal still exists, but they don't make it the way they used to.

@ dbcurrie: Phew!!! I'm off the hook. Happy crunching!!! :)

@Paula, I think it was a TV show that did me in. It was one of those "how it's made" segments, and I was thinking that it looked just like some cereal that I used to LOVE when I was a kid. And seeing it brought back the memory of the flavor, even though I hadn't thought about them in years. Of course, watching this show late at night made me want the cereal for breakfast, but that wasn't going to happen.

The thing is that when I was a kid, I didn't have many cereals that I'd want a second box of. So it's not like this was one of many. And I feel the same way now. Most of the ones I've tried haven't made a second appearance.

So I decided that next time I was in the store, I'd have to see if I could find the old cereal again. As much as I like Cheerios, something different would be good. Since I liked this other cereal as a kid, I figured there was a good chance I'd like them now.

Anyhow, I think they might have been Kix, but as was noted above, they changed the formula in the 90s, so what I remember doesn't exist any more. On the plus side, I did follow some suggestions and I found some other cereals that are pretty good.