Culinary Ambassadors: The Semla, Sweden's Way of Fattening Up Before Lent
In the old days, fasting before Easter was part of the Swedish tradition. To be able to survive fasting during a time of year when Sweden is coldest, dark, and snowy, it was important to stock up on calories. One way of doing this was through a pastry called the semla, also called "fastlagsbulle." It had everything required for a food item whose main purpose was to help us efficiently store calories: white flour, plenty of sugar, and plenty of fat. More
Hold it here... Pizza Hut might be seen as upmarket for a Swedish eight-year-old, but not much else. I could agree to it being more upscale than the shabby kebab pizza outlets but... Ok, I see a need for a post marketing Swedish cuisine a bit better than what is currently done by IKEA and the above post... Keep an eye out!
Jessica J