I am having a similar problem. First of all, it definately was The Secret Life of Pizza and it was Ray Bari's. Secondly, I know the name but don't know how to spell it. Phonetically it is said " SVEN-CHON-NI" or "SVEN-CHONI" or "SVEN-CHO-NEE". The "O" is pronounced as a long "O" and the "I" is pronounced as a short "I". The "SVEN" sounds just like the Norwegian male name Sven. Hope this helps everyone or anyone. THAT PIZZA REALLY DID LOOK TASTY DIDNT IT?????????!!!!!!!!!!!!!!!! I could almost smell it through the T.V.
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