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The Ten Most Recent Comments By sfmitch

Responses to Comments by sfmitch

From A Hamburger Today

In Los Angeles, Fred 62's Jucy Lucy Is Like In-N-Out on Steroids

boo! hiss! why the heck name it something with the same name and spelling that will be confused with the minneapolis jucy lucy by all of us burger cognescenti? dum from the get go. like, totally disingenuous.

ok then just look at the place. it looks like it should be in a lifestyle mall somewhere. ugh.

ok ok i'll try not to judge a book by the cover, but i am getting serious bad vibes cali dudes.

From Serious Eats

Popeyes Gets a Full Brand Makeover

I wish there was a decent Popeyes in NYC. I think its really one of those chains where the quality is regional...

From Serious Eats

Popeyes Gets a Full Brand Makeover

NOOOOOOOOOoooooooooooooooos :(

Ugh, unhappy connections with that stupid McD's "I'm lovin' it" campaign...didn't that also feature lots of B and W people?

From Serious Eats

Popeyes Gets a Full Brand Makeover

Red and orange DOES sell food! Those colors connect to hunger responses since they're the color of ripeness and signal when a fruit is ready to eat. Take a walk through a grocery store and notice how many pre-packaged foods come in red, orange, or yellow bags. Then notice how many of those are over-processed and calorically dense.

From Serious Eats

Popeyes Gets a Full Brand Makeover

Pentagram seems obsessed with this color scheme.

From Serious Eats

Popeyes Gets a Full Brand Makeover

:( I liked old Popeye.

From Serious Eats

Popeyes Gets a Full Brand Makeover

Was Popeye ever part of the branding? Oh, never mind. Just found that they did do promo stuff with Popeye the cartoon/comic character but that the founder claims he named it after Popeye Doyle in the French Connectionwiki.

From Serious Eats

Popeyes Gets a Full Brand Makeover

In a weird side note, there was an ad on this page for Trail Mix Crunch, a cereal I mentioned last week as the cereal I'm currently eating with my yogurt. Now that's some demographically sound advertising. And oddly creepy...stop watching me now. :)

From Serious Eats

Popeyes Gets a Full Brand Makeover

Bleh. Add me to those who aren't liking the new packaging. The pictures are kinda weird to me. I'm not in their target demographic though.

From A Hamburger Today

In Los Angeles, Fred 62's Jucy Lucy Is Like In-N-Out on Steroids

@Delinia It's a really good pickle.

There are many delicious things I miss from LA, but I think Fred 62 burgers top the list.