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First and foremost, a good barista makes a good cup of coffee. A barista can have the worst customer service in history but still make the best cup of coffee and people would still go to them. Soup nazi, anyone?
A good employee or ambassador for a coffee shop will be friendly to the customer which might involve knowing what they like to order, but they don't start making it as soon as you walk in the door. I hate it when someone behind the counter thinks they know what I want today based on what I ordered yesterday (and maybe the ten days preceeding as well). Joke with me that I've changed my order, sure, but don't assume that I'm going to order the same thing every time.
Another things that bothers me at the counter is when the attendants are so busy talking about their classes or whatever they did the previous evening and it's apparent that I, the customer (who has been known to tip for good service), want to get a cup of coffee and get out.
So, to sum up, a good barista makes a good enough cup of coffee that you want to come back for more...and hopefully has good customer service skills as well.