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After Three Years, Pinkberry Finally Approved as 'Frozen Yogurt'
Dear Serious Eats:
Thanks for your interest in Pinkberry.
We'd like to clear up some inaccuracies in today's Eater LA post:
-- Pinkberry has been frozen yogurt since the very first swirl.
-- The NYA does not require frozen yogurt makers to mix their products off-site or post ingredients -- that is a California rule. The NYA seal is given to yogurt products that meet their live & active cultures count threshold. Pinkberry has always contained live & active cultures, we sought the seal just to clear up any doubt.
-- There was never an issue of how many live and active cultures we had. To state otherwise is inaccurate.
We look forward to serving all of you our swirly goodness,
Sincerely,
~A Pinkberry Representative
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Pink also just won best new yogurt in Time Out http://www.timeout.com/newyork/articles/features/28632/readers-choice/23.html