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Serious Grape: Back to the Barrels? An Old-Fashioned Proposal
Very very traditional consumers of wine much prefer to buy wines directly from the barrel or the vat. This has been usual in our winery in the last decades. Some of them come here between March and May, just after the malolatic fermentation has occurred, with their own bottles and demijohns to take home a wine they think is healthier and more genuine.
As you say, probably is old-fashioned, but wineries can find here a good way to sell their wines.
Serious Grape: Back to the Barrels? An Old-Fashioned Proposal
I intend on finding out the possibility of this tonight at my local wine shoppe. This is a very thought provoking article! When I lived in Prague there was a new wine festival in the Fall and you could do something similar to this; just bring any bottle to a spigot and for a dollar fill 'er up!
Serious Grape: Back to the Barrels? An Old-Fashioned Proposal
As previous posters have mentioned, the American market is about choice. Throughout Europe. drinkers have a CHOICE. You can decide to go to your local wine shop and buy the bulk table wines available, or you can spend more money and buy the premium bottlings.
Having been to both Italy and France, where these options exist, this gives the consumer the option to decide what they want to do. In Italy, some of the best wine I had was a bulk local Barbera, sold for about 5 euros a liter. I certainly had wonderful bottles of wine, but for the quality and price point you couldn't beat it.
If we can offer a choice in the States, fill your own for everyday varietals, or go to the 300+ bottle shop, and increasing the recycling efforts, carbon neutral wineries, and better environmental responsibility, then we can achieve a balance.
oh, and WORLD PEACE! ;-)
Serious Grape: Back to the Barrels? An Old-Fashioned Proposal
One other issue would most likely be storage....can we trust them to store the wines properly, at the right temp, etc?!? Knowing how most grocery stores' storage conditions are less than stellar, I don't know that I'd trust them with my wine. But we certainly should continue to think of alternatives and move in different directions.
Serious Grape: Back to the Barrels? An Old-Fashioned Proposal
I can't drink alcohol so this might be a bit odd coming from me, but in principle if this ever went through, this would be a wonderful boon for local growers by potentially opening people's eyes and going to the source to purchase wins, or as Pourgirl mentions, patronizing a store that has a particular flavor that you want.
I guess it's really silly how many wines there are at your average grocery store chain (300+ types), and thinking about how each wine comes in a(several) case(s), and each case is delivered to each grocery store. For the amount of floor space all those wines take, 3 barrels would take up less than 1/2 the floor space.
If the particular barrel doesn't sell well, get a different type next time an order needs to be placed. Warehousing, ordering, and contract negotiation for wine would change, but I'm sure all that's changed over time anyway.
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Very very traditional consumers of wine much prefer to buy wines directly from the barrel or the vat. This has been usual in our winery in the last decades. Some of them come here between March and May, just after the malolatic fermentation has occurred, with their own bottles and demijohns to take home a wine they think is healthier and more genuine.
As you say, probably is old-fashioned, but wineries can find here a good way to sell their wines.