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From Serious Eats

Change in Book Biz Recipe May Lead to More Interesting Food Reading

the only place where we have sold the book is through our site alineabook.com. On the site and in the "trailer" for the book it has always set the release as Autumn, 2008. The actual date is October15, 2008. We did not put the site up until we had a firm release date and that date has not changed.

The mosaic preview will launch in may and all book purchasers will receive access to this beta site, which will at first be limited in scope and expand as we get closer to October.

While we do receive income from these early sales, the fact is that we have been working on the photography and layout for the book for over a year. The cost side is not being funded by the readers.

Please feel free to kick my ass on many things, but this publication date should not be one of them.

nick kokonas at 6:28PM on 04/05/08

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From Serious Eats

Change in Book Biz Recipe May Lead to More Interesting Food Reading

the only place where we have sold the book is through our site alineabook.com. On the site and in the "trailer" for the book it has always set the release as Autumn, 2008. The actual date is October15, 2008. We did not put the site up until we had a firm release date and that date has not changed.

The mosaic preview will launch in may and all book purchasers will receive access to this beta site, which will at first be limited in scope and expand as we get closer to October.

While we do receive income from these early sales, the fact is that we have been working on the photography and layout for the book for over a year. The cost side is not being funded by the readers.

Please feel free to kick my ass on many things, but this publication date should not be one of them.

nick kokonas at 6:28PM on 04/05/08

From Serious Eats

Change in Book Biz Recipe May Lead to More Interesting Food Reading

@nick: Thanks for the clarification. Can't wait to see how the book turns out.

@ruhlman: Yeah. I didn't assert as aggressively the fact that even 20,000 copies would be a hard target to hit, since most of my back-up on that is anecdotal, from authors and from folks I know who deal with books and from links I can't seem to find. There was an item online from Publisher's Weekly where they talk about Bourdain's book being a hit for selling more than 250,000. That number really shocked me, because I seemed to see that book in everyone's hands after it came out. It seemed low, and then it's even more disheartening when you think that that's about 0.0008% of the U.S. population (roughly 303,000,000).

@paris221966: Seems like this might not be the thread for you.

Adam Kuban at 7:12PM on 04/06/08

From Serious Eats

Change in Book Biz Recipe May Lead to More Interesting Food Reading

I don't care about Gandhi or Marx either.

paris221966 at 1:58PM on 04/06/08

From Serious Eats

Change in Book Biz Recipe May Lead to More Interesting Food Reading

@paris221966: Mohandas Gandhi and Karl Marx were authors. And all they cared about was making money. You are so right.

Susquehanna at 10:57AM on 04/06/08

From Serious Eats

Change in Book Biz Recipe May Lead to More Interesting Food Reading

thanks, adam. your math is correct and i'd like to reiterate what you allude to--how hard it is to sell 20,000 copies of a book. it's a sad but true irony of our culture: the more original the book, often the harder it is to sell.

ruhlman at 10:44AM on 04/06/08

From Serious Eats

Change in Book Biz Recipe May Lead to More Interesting Food Reading

Who cares about book business.

Authors are rich snobs. They don't care about their fans. As long as they make the $$$$, they're happy.

paris221966 at 11:53PM on 04/05/08

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