Serious Eats - seriouseats.com

Austin has two BBQ joints with similar names, Ruby's (on Guadalupe at 29th, which seems to be the one you're referring to) and Rudy's. It's easy to understand the confusion, but don't get them confused! Ruby's serves all-natural, free-range Texas beef, raised without hormones or antibiotics. It tends to be lean. They make a fantastic sauce that you can buy in local stores, too! The restaurant has a "blues" theme going. I haven't eaten at Rudy's so can't recommend it but I hear it's more of an assembly-line BBQ joint. Maybe another Austin reader can speak for it.