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Barista in the Wild, Part 5: The Future of the Coffee Shop
Uhh- The definition of SMALL batch makes it impossible to distribute nationally. THey don't have enough, keeping true to the mantra "Quality over quantity." Small batch. Small amount of beans. Small amount of coffee. Limited availability. Would you also have a small production winery make their wines available at Costco, or your local supermarket. It's a specialty item. ALSO, Starbucks DOES do public cuppings. It's completely up to your local store, but they can do public tastings, educations, learning series, and presentations whenever they want. Actually, part of the "black apron" training is to prepare and give a presentation. Has anyone ever asked their local store managers to consider something like this? Stop complaining and start being proactive.
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Hi Allison
I'm sorry if you thought my comment was directed at you. I agree that not enough people take Starbucks seriously. They do so many charitable things and really are environmentally and socially conscious so that it makes it hard to actually consider an alternative. No way the local shops can afford to pay for the coffee growers health insurance...or have as much of a committment to recycling as *$ does. And the volunteer programs are incredibly generous. When I said "stop complaining" I was referring to some of the other comments.