Such containers have existed for decades in Italy. When I was studying at university there, the fairly decent plonk (the equivalent of a vin de pays) was available in 250ml tetra-paks. These cost 20 lire (less than 20 Canadian cents at the time). Very handy.
No, these aren't for fine wines, but they can be a useful means of serving plonk. And hey, wine IS (fermented) fruit juice...
Tetra Paks, plastic bottles, and other non-glass packaging for wine is becoming more and more prevalent here in Ontario due to the LCBO (the government-owned liquor agency & retailer) being on a big environmental kick. The logic is that lighter packaging means less fuel is used for transportation. The same logic is also causing them to carry a lot more canned beer than they have in the past.
Not being much of a wine drinker, I don't really have an opinion one way or another, but one of our local wine writers devoted much of his column this weekend to these wines, and didn't care for many of them
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