Serious Eats - seriouseats.com

World Baby Foods advocates the idea that parents can make the best and most fresh and flavorful foods for their babies. We view pre-made foods such as our as a convenience, to be used when the busy parent lacks time to prepare wholesome foods themselves.
A few other points I'd like to clarify. We work with the Northwest Agricultural Business Center (www.agbizcenter.org) - developing local value added businesses (such as World Baby Foods) to help support local farmers. While we do send our products by mail, the vast majority of our sales is in the regions in and around Seattle. Regarding the $4 price you quoted, I'd like to learn where you bought that. We retail for considerably less than that at Whole Foods, Top Foods, down to $2 at Thriftways. Still, it's pricier, but you get what you pay for. We've been conditioned to expect cheap baby food, but that's a consequence of commoditization, which serves the needs of business more than babies. Finally, our key message at Dr. Susanna's World Baby Foods is that: You can and should TEACH your child how to eat, and multicultural cuisine is an excellent way to challenge tast development, encouraging healthier dietary patterns later in life. Research shows that children will develop affinities for flavors when offered them repeatedly. This is counter to the "bland is best" theme that has ruled baby food, even organic varieties. The current pediatric obesity crisis relates to the poor dietary patterns acquired by children. Many taste preferences originate by age two - hence our concept of richly flavored multicultural baby food - which happens to be organic as well.

Thanks again for covering our product. We welcome the chance to engage the community with our ideas. More information can be found at www.worldbabyfoods.com.

Jonathan Scheffer MD, CEO
Dr. Susanna's World Baby Foods
Nutrition for the Body, Development for the Mind, and Community for the World