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Judith, you may be the queen of piadina in Umbria but you do need a couple of corrections.
1) there is no umbrian, roman or emilian piadina. Piadina is only romagnola (from the eastern side of Emilia-Romagna region, where Ravenna is. Thank you Quataldi).
2) tigella is one of the various flat breads made in Emilia-Romagna but far from being a piadina. Very good, but not the same. You might want to name also Crescentina (from Bologna) and gnocco fritto (from Modena and Reggio) torta fritta (from Parma).
3) the flat bread from Umbria (also very good) is called Torta al Testo. Cooked on the same surface (terra cotta) that the original piadina romagnola where cooked on (Testo di Monte Tiffi). Not too far from Umbria, but still in Romagna, you may even find tortello alla lastra, a specialty from the alta val di savio.

The point is that calling such a product (Starbuck's) a piadini sandwich is to say the least, misleading for the people that do not know the real thing. So next time somebody comes to my Osteria in Seattle, where I have been making real piadina for 10 years, and criticize mine as not being the right thing what should I tell my friend Howard who lives about ten blocks from my restaurant and has had my food several times before? Another lame exploitation of the Italian culture.

I agree with sbuxfan22 - Why would millions of people buy 'burned" coffee? Starbucks coffee is great! It's a better cup than anywhere I've been and they have a wonderful variety. When I was out of town, I went to another one of those coffee chains (only because there wasn't a Starbucks around) and had one of their frappuccinos and it didn't even come close to a Starbucks frappuccino. No way, no how! I like the way Starbucks introduces a variety of foods into their othewise coffee/pastry world. I've had their fruit salad plate, their turkey & chicken sandwiches and many of their pastries and I can't complain about anything I've had, maybe except for the price - it is a little high, but I don't mind paying that if I'm there buying a coffee anyway.
And to Judith in Umbria - those toaster pastries are called Pop-Tarts and there's another one called Toaster Strudel and they aren't filled with meats or eggs and that's why they're called a pastry - not a piadina.

Is this a case of "the perfect" is the enemy of "the good"?

Judith In Umbria: you may be correct on this new pastry from Starbucks, hope they improve it. And they just might , since they do often listen go constructive comments/critiques ? However it does seem hard to listen to you, your comment about "burned coffee". This is because when I go into a Starbucks I see hundreds of people buying coffee, they in fact serve what?... 3 million cups a day or something, how can I take you seriously ? how can the coffee be burned if that many people love it. There are so many other choices nearby ( many started because of starbucks in fact). Why would such huge number of People buy something that is burned? It just does not make sense, you must be just wrong. You of course a welcome to you opinion, just don't put it on me please.