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I loved the new design. Before, I would buy whatever was on sale. Once I saw that beautiful new design, I was only buying Tropicana. Yes, it had some problems, which is odd for a national brand with as many resources as they had, but it was soooo much nicer than the other brands. It stood out on the shelf. It made a leap in the category without leaping out of it.
Also, I don't see the problem with looking like a store brand. I don't know if you've noticed, but objectively and subjectively, store brands are competing with and exceeding expectations of quality against national brands these days.
I'm sad to see it go.