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How Do We Save Starbucks?

The lack of free WiFi at Starbucks really bugs me. I work from there every now and again. It's part of the landscape. Whatever. But my favorite non-chain coffee places offer free WiFi, which leads me to believe that a giant corporation could make some kinda deal to offer free WiFi. Don't corporations like to partner with each other so they can send out press releases? Isn't that what they do?

So freeing-up their WiFi, opening fewer locations, not burning their coffee, better food, convincing people to overpay for sugary-badness... Uh, why do we want to save Starbucks again?

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From Serious Eats

How Do We Save Starbucks?

The lack of free WiFi at Starbucks really bugs me. I work from there every now and again. It's part of the landscape. Whatever. But my favorite non-chain coffee places offer free WiFi, which leads me to believe that a giant corporation could make some kinda deal to offer free WiFi. Don't corporations like to partner with each other so they can send out press releases? Isn't that what they do?

So freeing-up their WiFi, opening fewer locations, not burning their coffee, better food, convincing people to overpay for sugary-badness... Uh, why do we want to save Starbucks again?

See more comments by frnksm1th »

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