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The Great American Food & Music Fest Is Today!
I'm a PR guy and a major foodie. The only reason I didn't attend this past weekend was because of a bum knee awaiting surgery. I'd really wanted to go, but couldn't.
In retrospect, I am glad I didn't.
But even moreso, given my job in PR, I'm stunned.
First off, even great "PR" can't make up for a lack of execution. The product is what the product is -- in this case, it was the GAFAMF, or whatever they're calling it now.
For all of those of you who routinely dismiss PR as some sort of fake balm, here's what my firm would've recommended:
An apology of SE a LOT sooner than Ed's. Comments were spiralling out of control by mid-afternoon Saturday.
An apology better than Ed's. Sorry, but I don't care about your dream or passed blamage.
A direct, easy to use guide on how to get refunds, with numbers and names, right here on SE.
An suggestion box email address (to get some of the bitching offline!) that connects people directly with SE and Ed.
That's it for now. I get paid to do this stuff. But yeah, um, those would be good starts.
SE and Ed, if you want to start to turn it around, email me. Apparently, the douches you've already poured money into haven't help one single bit. Agreed? :)
Good luck!
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I see another iteration of this almost every day in the supermarket: husbands and wives being nastier to each other than they are to the grocery clerk -- a total stranger!
That's just wrong, and that is why I am not married.