Serious Eats - seriouseats.com

i agree with what was said about ben and jerrys. their strategy seems to be to just throw anything they can think of into their ice cream, which is mostly junk. it ends up tasting like a mishmash of chocolate, cake, syrup, etc. without any consideration for how the elements in the ice cream complement one another. their desire to be innovative and "original" trumps their desire to produce a quality product. haagen dazs is also my favorite mass produced ice cream. every one of their ice creams tastes exactly like what it is labeled as, and you can tell by the flavor and texture that nothing has been added. sometimes when im eating haagen dazs strawberry ice cream [one of my favorite flavors], my roommates will walk by and comment on how its not bright pink like the strawberry ice cream theyre used to. it is obviously because no artificial colors or flavors have been added. i could probably go on and on about the virtues of haagen dazs but anyway, this was a great topic and ill definitely check out some of the places on that list.