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You "will ardently spread the word of my botched voyage" by never mentioning the bus company's name?
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I came across Stubb's sauce near the end of a slightly hairbrained quest to try all the BBQ sauces at my neighborhood grocery store. It was low on my list for all of the seeming minstrelcy-laden, half-racist gimmick aura from the package: I was just certain the stuff was made by a bunch of honky taste lab engineers who appropriated Proper Black American BBQ imagery.
Boy, was I wrong. Stubb's is now my sauce of choice, for everything from chicken to pork to burgers to beans. It was so good I didn't care if I'd been hoodwinked, but this article does much to rest my soul that the story and the sauce came honestly.