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From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

...killing over a hundred innocent and imaginary diners and employees. Hilarious!

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From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

...killing over a hundred innocent and imaginary diners and employees. Hilarious!

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

I worked at a RT as a line cook. Their food is pathetic. All of their steaks and burgers come in frozen, individually "cryovac"ed in plastic. The burgers are pink and void of any moisture what so ever. Even the rice comes pre-prepared in a plastic poach and nuked. The mashed potatoes and soup also come in bags and reheated in a pot of boiling water. All the seafood comes in frozen and ran thru a conveyor type mini-pizza oven. Bassicly, you're buying a TV dinner. Even all the salads come in in bags. UGH. I quit when I decided to return to a cooking job, rather than be a professional re-heater.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

I laughed my frickin' head off, but then again... I'm in marketing and advertising. What's funny to me, as a professional... may not be funny to anyone else. We're the twits that laugh at our own jokes, and think we're geniuses. Hardly. ;-)

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

Now they are using this as the basis for a TV ad campaign. I work in advertising, and am usually all in favor of anything a little bit different. But I'm also an ex-New Yorker who knew people who died in 9/11. So maybe this sounds over-sensitive, but given that event, and fatal bombings that take place on a fairly regular basis on Europe and The Middle East, are buildings being blown up "by accident": really such a big yuk?

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

Aw, seriously you guys? I though was pretty awesome, actually. I mean, at least they blew SOMETHING up.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

Sounds like a "had to be there" type of thing, which doesn't work very well for a national marketing campaign. I imagine if you're standing there watching the Ruby Tuesday's waiting for it to blow and the restaurant across the street goes up in smoke you'd be effectively suprised. But in print, it's boring.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

This must be one of the worst marketing ideas EVER! I'll up Adam's comment and call it TRIPLE PRIME LAME!

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

ok so the ruby tuesday they shown here was in harriman, tn. I know cause i couldn't get through there hardly that day with all the people around and the only restaurant sitting right beside it is a mexican place and nothing was blown up at all.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

I love Ruby Tuesdays. They are one of the few chain restaurants that don't freeze your precook their meats. Everything on their menu tastes great. What is the story with them blowing up Cheeky's? Were they in on this?

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

If you look at their menu, it's difficult NOT to confuse Ruby Tuesday's with every other casual dining restaurant.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

Very lame indeed...they would have had better credibility if they actually followed through with their actual plan but instead they had to try to be funny and failed miserably.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

Ha ha, They got you guys to report on this cr@p and give them some press.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

It got you to watch which is infact brand specific advertising. I don't like Ruby Tuesday their menu sucks. Someone ought to blow that up.

From Serious Eats

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

I saw the video and didn't understand. Could this be a joke?, I wondered. Because it wasn't funny. Fail, indeed.

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