Costco is Selling Mexican Coke!
"Remember the "New" Coke formula?"
That's funny, I haven't heard they specifically did it to cover up the switch to HFCS. I wouldn't put it past them, but I also think that would have been a big risk to take with your brand if you were just doing it for subterfuge.
The official line is, in market research people preferred the sweeter taste of Pepsi to the tarter taste of Coke. So New Coke was intended to taste sweeter and more similar to Pepsi. http://en.wikipedia.org/wiki/New_Coke

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