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Paul, as you know, Joana attended your session at Tales of the Cocktail last year and found it both informative and engaging. Since then I've tried about 10 different absinthes and find Marteau among the best -in-class and I'm anxious to get my hands on Clandestine and Pacifique should they make their way to anywhere near here.
The backlash hasn't started here in any form in OK because, well, there's a very low awareness of what absinthe is and how it can be used so please continue to share your expertise and knowledge on the subject and evangelizing on what makes a proper absinthe and how it should be used.
As for the marketing side, I couldn't agree more. Steve Raye and BAT handle online writers and bloggers with respect and give the work that goes into writing such as yours its due. Others, however, see fit to use deceptive and degrading tactics to promote their brands. I hope everyone will consider the quality of such a brand before grabbing it off the shelf if they need to resort to such measures. "authentic absinthe" indeed...