Serious Eats - seriouseats.com

"Toppings were uninteresting with the regular slice being nowhere near as good as at most slice places, certainly not comparable to Bleecker St. pizza"

Haven't been to Artichoke yet -- it was closed when i first went and last night the line was 25 people deep. But from my observations, it looked like people were having fun waiting on line (singing along to the music - Stones, Cheap Trick, Sinatra). I kept seeing people walk out of the store with pizza in their hands; nodding and saying "yumm" with each bite. So all the blog buzz, NY Mag, Slice hype aside....I think seeing people's reactions is an even better measure of the food.

But I have been to Bleeker Street Pizza (and reviewed it on Yelp) -- that pizza is WAY overrated. Crisp my @ss! The nonna maria was too crisp it broke apart when folded!

Will try to make it to Artichoke this weekend and will report in. But reading the Yelp boards and other blogs -- seems people are really into the experience. Toppings? I thought they only serve 3 pies and no toppings except cheese?

Some dude even filmed having a broccoli rabe sandwich from Artichoke. http://moourl.com/rabewich

All comments about the queue aside, isn't the point of being a true Noo Yawker is to find ways to get around the line (go at off-times, get chummy with the people behind the counter, etc), rather than wait in it?