Starbucks Introduces the 'Vivanno' Drink: Looks, Tastes Like Smoothie, But Not One
ok, I'm a partner at Statbucks so here's the low down...
1) the sign says 'today is a new smoothie'
What they mean by new smoothie is that its more than fruit juice blended with ice, which is what most blended drinks at Jamba Juice and the equivalents are. It's more than a smoothie because it not only has juice and ice, but really fruit, the banana, and a added mixture of protien, fiber, vitamins and minerals. Corprate simply doesn't want the public confusing Vivanno with the Jamba Juice smoothies that typically have just as much sugar as the frappaccinos.
2) Starbucks is trying to go back to its roots as a coffee shop, you should look at their training on coffee beams alone! On the other hand they are a business and need to maximize their profits and they realized that they needed to capitalize on the health food/fruit smoothie demographic.
3) I'm sorry... Bananas are fruit, I'm not even going to argue that point... And they're going to be the same price or cheaper than the Jamba Juice smoothies, which are juice and ice blended unless you pay for for their boosts... I'm sorry tzm13 but you're a bimbo and should try thinking before you type...
4) When we were told about the new health line (oh.. There's more to come) we laughed about starbucks and healthy in the same sentence too. Vivanno isn't about changing starbucks into a health joint, we still are serving those sinful delights, but we want to offer a better choice for those people who want to be healthier. There won't be any more 'sorry guys, I cant go hang out at starbucks with you all because of my diet'. Its going to be 'you get whatever you want, I'm watching what I eat so I'm getting a Vivanno'.
For everyone who's curious, go into your local starbucks Tues the 15th and you'll get a sample. The starbucks goal is to give a sample to ever customer from opening to close.
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