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From Serious Eats

Alinea's Grant Achatz Turns Down Lots of Money to Write a Book His Way

El Bulli has been doing a web based interaction with their books for several years now. For example video demonstration, recipes, and high resolution pictures.

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From Serious Eats

Alinea's Grant Achatz Turns Down Lots of Money to Write a Book His Way

The difference being that the el bulli books costs a few hundred dollars. Must be made on the edible paper served at Moto.