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New Identity for Jack in the Box
I hate the product but the old logo was glorious, especially all the crazy ligatures ('t' and 'h', 'c' and 'k', and most outrageously, 'o' and 'x'):
Burger Porn: The Joe Junior Cheeseburger
Read the review. Gave the third avenue location a shot, and it was totally lousy. Maybe a smidge better than your average diner, but go to Shack, Molly's, Veselka, hell even Blue 9.
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Recent Comments | Response to Comments
New Identity for Jack in the Box
I hate the product but the old logo was glorious, especially all the crazy ligatures ('t' and 'h', 'c' and 'k', and most outrageously, 'o' and 'x'):
Burger Porn: The Joe Junior Cheeseburger
Read the review. Gave the third avenue location a shot, and it was totally lousy. Maybe a smidge better than your average diner, but go to Shack, Molly's, Veselka, hell even Blue 9.
Dear AHT: How to Make Glazed Doughnut Bacon Egg Cheeseburgers
The guy also puts half a cup of maple syrup, minced basil and Worcestershire sauce in his patties. In case you were wavering on this.
Glazed Doughnut Bacon Egg Cheeseburgers
1/2 C of maple syrup ?
Basil ?
Worcestershire sauce ?
As if it weren't zany enough already.
La Bonbonniere: The Stars, They Like It
$5 / $8 deluxe, for those of you wondering. Great for the neighborhood.
How were the fries, Adam ? Look pretty good.
How to Make a Perfect Burger
I can understand offering some advice for those cooking burgers who don't necessarily have access to butchers or meat-grinders or a ready supply of fresh baked potato rolls; but advising to freeze under any circumstances is pretty counterproductive.
Hamburgers a la Alice Waters
I guess the salt, pepper, and garlic went into the patties before they're cooked? Before they're formed? After they're formed (that would be bad for the garlic, but good for the salt maybe)? Not much of a recipe here.
Any great Chinese, Thai or Indian in Park Slope? HELP!
Watana, on 7th and 14th or so, was really quite good Thai when it first opened, and since then it has declined but is still comfortably the best, to my knowledge, in Park Slope.
The Worst Seafood Display Ever? Or the Most Brilliant? You Decide
I can relate to paulraphael - I'm a working chef, New York foodie, and worked in gourmet food stores for seven years. The quality of the fish that is available in the wholesale markets is dismal, and by the time it gets to the retailer it is too old to sell. It comes from all over the world, is caught by questionable methods, or farm-raised under often questionable conditions. I don't eat much fish these days unless i catch it.
Burger Porn: The Joe Junior Cheeseburger
I've been eating there for years, and the burgers are fantastic. I feel smug everytime I eat one, when I think of how I'm getting a burger that's just as good if not better than the ones at Shake Shack at Madison Park, which people wait in line for and pay several dollars more for.
The burgers led me to try their other food and almost everything is good. The avocado and chicken salad plate. The broiled pork chops. Everything is good in a non-self conscious way. The places serves food. Good food. It's not serving up a pork chop or hamburger that advertises itself as a supreme example of itself, with all its attributes listed on the menu. Go go, Joe Jr.
Dear AHT: How to Make Glazed Doughnut Bacon Egg Cheeseburgers
Some so stole this from the Boondocks episode that came out in 2004.
New Identity for Jack in the Box
To me, the new logo is what JIB's logo would like if it were a sit-down type of ( I use the term loosely) restaurant. Maybe JIB is evolving and moving Jack into the background? Not being mean, but isn't that generally what tends to happen to comatose folks? Just sayin'....ok, I'll go back to my oatmeal.
New Identity for Jack in the Box
Last time I had Jack in the Box was when I was 20 ('87). A bunch of us came back to my parents house in Seal Beach for spring break to execute our plan : "Dosing at Disneyland." We'd already spent about a week at the beach continuously high when we ended up at Jack in the Box in Seal Beach at about 11:00 in the morning. We all ate too many tacos, each ate two tabs, and had one hell of a good time a Disneyland.
This re-branding doesn't seem to support such good-natured fun.
New Identity for Jack in the Box
The whole point of re-branding is to reflect the positive changes that took place in the product / system. So, new logo, same old food, same old systems, same old architecture / interior ? Why bother ? To make bold and stupid moves at a time where the economy is in shambles calls for a "re-branding" of the management.
New Identity for Jack in the Box
Maybe the new logo will stick around as long as the JBX concept did: http://www.signonsandiego.com/uniontrib/20050423/news_1b23jbx.html
New Identity for Jack in the Box
I don't eat their food but I like the original Jack. His expressions are on those commercials are so cuuute.
I think Jack is Mr. Bill's long lost cousin.
:-)
New Identity for Jack in the Box
Isn't there some sort of marketing thing going on right now where "Jack" is missing? (Coma or something?)
Since the whole brand isn't being changed over, this reeks of publicity stunt. Get people worked up (similar to the orange juice packaging) about a "sissy"-ish change and bring back Jack along with a return to classic foods or prices or something.
If they were really changing anything, then they'd change everything.
New Identity for Jack in the Box
The new logo is crap!
New Identity for Jack in the Box
"So, I grew up with my dad calling them Jack in the Yuck- we weren't allowed to eat there. The 1993 e. coli outbreak just sealed the deal."
---
I always though it was Jack in the Crack.
I agree with most people that the burgers aren't that great. I think they try, but mostly fail. The sirloin burger is just OK, just like the McD's Angus Burger or Carls Jr $6 burger. The buns and toppings are better on these burgers, but the patties are horrible.
New Identity for Jack in the Box
bye bye jack in the b-fish
New Identity for Jack in the Box
Freaking awful. Bad logo. How does that logo say food? The comment above was correct about it looking like a cosmetics logo. It's not as bad as the Tropicana rebrand, but it's pretty freaking bad.
New Identity for Jack in the Box
It's so retro shiny! I like it, but the current logo is still fun.
New Identity for Jack in the Box
So, I grew up with my dad calling them Jack in the Yuck- we weren't allowed to eat there. The 1993 e. coli outbreak just sealed the deal.
But I have to agree with benzado- the logo doesn't really say "hamburger" to me!
New Identity for Jack in the Box
The Bonus Jack was the best. JITB tacos are the nastiest food on earth, omg I love them.
New Identity for Jack in the Box
I hate it. I miss Jack in the Box...I used to go there all the time in high school.
New Identity for Jack in the Box
Hey it SUCKS! Bring back Jack and Bring back the "Bonus Jacks" Hamburgers!
And if they think that is suppose to be a smile in the logo? Let me drop down my pants and show them my smile of what I think of their new logo idea. Haven't they learned from there past bone-head Idea's?
New Identity for Jack in the Box
@benzado - My sentiments exactly. These guys should have conducted a little more market-research and audience feedback before giving it a go.
New Identity for Jack in the Box
I cannot eat Jack in the Box anymore. I haven't for a while. Ugh, the grease from their food; I can feel it coat my insides.
However, the teryaki bowls rocked back in the day and they rock now.
New Identity for Jack in the Box
I hope they give a new identity to their crappy food along with the new design!
New Identity for Jack in the Box
Where is Jack??? I remember being a kid (many moons ago) and driving by seeing the sign with the jack who appeared to jump out of the box. Awww yes the good old days - besides the jumbo jack aint what it used to be!
New Identity for Jack in the Box
"Jack in the Box" is such a playful sounding name, but the new logo looks like it belongs on some upscale cosmetics or electronics product. This looks like the work of self-important designers hired by tasteless executives.
New Identity for Jack in the Box
I don't like this rebranding. I think their "old" logo was classic. This reminds me of some of the newer restaurants....Chipotle comes to mind.
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http://4.bp.blogspot.com/_MOn9HnhQ_hQ/SGJqVyt0DLI/AAAAAAAAAzo/zPtiOuUZ6sI/s400/JackInTheBoxLobo.png