Emeril New Spokesman for Crest, Still Uses Tired Catchphrase
Emeril was a spokesperson for toothpaste a while back (when he had his sitcom or thereabouts). I think it was for the crest herbal expressions. He would sneak off to the bathroom to brush, and his Bam! woke his wife up (and probably scared birds and set off car alarms and the like).
I would look it up, but I am lazy today. I wonder if this is a continuing deal, renewing, or actually different toothpaste.

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